client
Utkarsh School
service name
Lead Generation
budget
Plan Based
01.
Intro of case
Utkarsh Vidhyalaya, a leading educational institution in Mehsana, wanted to expand its reach and establish a stronger connection with parents in the local community. Their primary objectives were to increase awareness about their innovative educational offerings and generate qualified leads for admissions. To achieve this, we conceptualized and executed a Facebook ad campaign centered around a free, engaging PDF filled with D.I.Y. tasks for students and parents. This unique and thoughtful resource highlighted the school’s commitment to fostering creativity, learning, and family bonding, while simultaneously building trust within the community.
02.
Work challenges
The campaign faced challenges like standing out in a competitive education market, crafting parent-focused content, targeting the right audience in Mehsana, and balancing awareness with lead generation goals.
03.
Main result
Our campaign delivered exceptional results for Utkarsh Vidhyalaya:
- Enhanced Awareness: Thousands of parents in Mehsana were introduced to the school’s offerings, significantly increasing brand visibility.
- High Engagement: The free D.I.Y. task PDF captivated parents, fostering meaningful connections with the school.
- Lead Generation: A marked increase in inquiries and sign-ups demonstrated the effectiveness of the campaign.
- Community Impact: The campaign established the school as a valuable community partner by providing educational resources for families.
This project highlights our ability to craft campaigns that seamlessly blend creativity, strategy, and measurable impact, making social media a powerful tool for educational institutions like Utkarsh Vidhyalaya.
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