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Smart Financial Service

01.

Intro of case

Smart Financial Services, a dedicated accounting consultancy firm, partnered with us to elevate their brand awareness and generate high-quality leads. With a clear objective of positioning the brand as a trusted name in the accounting sector, we designed and executed data-driven Facebook ad campaigns. These campaigns targeted the right audience and delivered impactful messaging, resulting in a remarkable digital transformation for the firm.

02.

Work challenges

Every campaign brings its unique hurdles, and this project was no different. We successfully tackled:

Audience Targeting: Identifying and reaching the right audience in a competitive market while maintaining cost efficiency.
Campaign Variety: Balancing multiple ad formats, such as carousel ads and single-image ads, to ensure maximum engagement across all demographics.
Lead Quality: Ensuring that lead generation campaigns attracted not just quantity but high-value prospects for Smart Financial Services.
Cost Management: Optimizing ad spend to deliver impactful results while staying within the allocated budget.

03.

Main result

Our strategic approach delivered significant results across multiple campaigns:

Awareness Campaigns: The “Startup Registration” campaign reached 15,000 people, driving 29 meaningful conversations with a cost per result of ₹106.03 and 31,159 impressions. The “Awareness Ad Carousel” achieved a reach of 545,428 individuals, delivering 718 clicks at a cost per result of just ₹5.60.

New Awareness Efforts: Reached 518,182 people with a CPC of ₹7.08, generating 738 clicks from 711,006 impressions.

Lead Generation Campaigns: The “New Leads Ad” generated 24 high-quality leads from 34,445 people, with a cost per result of ₹236.59. The “New CBO Leads Ad Carousel” emphasized precision targeting, reaching 1,791 people and delivering one premium lead at ₹336.33.

Overall Impact: Total reach exceeded 1.4 million people, with over 2.8 million impressions and an average CPM of ₹6.98. Campaigns collectively boosted brand visibility, sparked valuable conversations, and captured quality leads.

This collaboration with Smart Financial Services highlights how thoughtful planning, innovative ad formats, and strategic targeting can transform brand presence and drive real business growth. Let’s work together to achieve similar success for your business!

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